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THE IMPORTANCE OF GLOBAL BRANDING TO KWARANS - Oluyide Damilare
Tell me why Global branding is of great importance and I will show you how to stay ahead of your competitions.
It has been generally observed that your environment goes a long way in influencing you, your business and your way of reasoning. Brands like ‘Isiaka and Sons Ltd, Madam Sheri Food Canteen, etc’ are all functions of the environment they emerged from. The ignorance attached in virtual sales and profit making also deprive some people of hitting the gold in their respective industries.
Kwara state has been attached with the stigma of poor business opportunities, growth, stability and even availability hence variosu markwting strategies have and are been applied. Your marketing strategy will be most effective if you recognise the power of branding and by expertly tailoring campaigns to meet your specific needs without exceeding the budget otherwise business close up or even bankruptcy will be inevitable. The question now is:
How do I develop a Global Brand?
Developing a brand requires putting yourself in front of the people who are willing to give you money for what you offer and this has been confirmed from a couple of universally proven techniques:
The First Identity: More than just logo design; a brand encompasses the customer's perception and awareness of your company. Be sure to take time to really think your brand through and through. Then, let the Professionals (XForx) put your ideas into a plan of action. This helps develop strategies which help build up an introduction to your company, and then carry on creating a greater reach across multiple advertising venues including web, print, screen and more.
WWW: A website is your first chance to make a great first impression on your customer. It's well known that a poorly designed site reflects poorly on the company, regardless of how great your service or products are. Countless "do-it-yourself" web design programs have sprung up in recent years, designed to help you create a site as quickly as possible - but what if your competitors are using the same old "bam bam la la" template? The bottom line is this - customers want a site that loads quickly, easy to navigate and processes orders securely and without a lot of hassle. If your site's first impression isn't leaving them with that kind of attitude - then speak with your Global Marketing Consultants (XForx) about some tips to make your site perform better
Search Engine Optimization: You may have thousands of competitors in your industry, but only the top 10 matter. Make sure your business has a viable presence in all major search engines. Rely only on Certified Search Engine Optimization Professionals (XForx) to help you maximize your ranking and start getting (and keeping) visitors to your site.
Social Networking Media: New methods of spreading the word are now available to a global audience. If you aren't taking advantage of micro-blogging services like Twitter, social networking spaces like FaceBook, or video networks such as YouTube, then you're missing out on reaching thousands of active potential customers at the click of a button. Learn how to target these ready buyers through superb social media.
Public Relations: Have you ever felt lost among a sea of voices when it comes to website promotion? Unfortunately, some public relations specialists feel that the louder they yell, the more attention they'll get. With the right avenues, you can count on a Good Global Marketing Network (XForx) to deliver the kind of reach that only an experienced firm can provide. So get your business in the news, and start making valuable contacts in the media who sincerely want to hear from you and learn about you.
So, ask your self "will developing a cohesive strategy add value to me or my business?" This depends on the ability to expose your brand to the correct market niche as cheap and fast as possible.
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